Selected Projects
Terra Foundation for American Art
Led the development and implementation of a global communications strategy centered on storytelling. Directed the foundation’s first comprehensive rebrand, including visual identity, messaging framework, and website redesign. Developed mission, vision, and values alongside leadership and oversaw communications across digital platforms, publications, executive communications, and public-facing content. Resulted in a cohesive communications ecosystem that strengthened organizational alignment, established sustainable digital and content practices, and positioned the foundation to engage audiences with greater clarity and impact.
Read about our iterative approach to website redesigns, and our redesigned grants and collections loans database.
Focus Areas
- Website Strategy & Content Architecture
- Content Operations & Digital Governance
- Communications & Brand Strategy
- Content Development
- Communications Audit
Richard H. Driehaus Foundation
Conducted a comprehensive communications audit and developed a communications strategy and implementation roadmap. Created core messaging, voice and tone guidance, editorial workflows, storytelling frameworks, executive communications strategy, and content governance practices, providing a clear foundation for more consistent communications, stronger cross-team alignment, and a sustainable approach to content creation and decision-making.
Focus Areas
- Communications Audit
- Communications Strategy
- Content Operations & Digital Governance
- Content Development
The Andy Warhol Museum
Advanced the museum’s digital strategy and communications infrastructure through website planning, content strategy, and cross-functional collaboration. As part of a website redesign, developed information architecture, editorial workflows, style guide, and content. The result was a more cohesive, accessible, and strategically aligned digital ecosystem supported by sustainable content processes.
Focus Areas
- Website Strategy & Content Architecture
- Content Strategy
- Content Development
Museum Computer Network
Served as vice president of a volunteer-run organization, co-leading strategy and operations with a focus on communications planning, governance, and organizational sustainability. Led the governance committee to strengthen policies and documentation that supported leadership continuity, and directed the communications committee through a major organizational transition. The result was a stronger governance framework, more sustainable communications and operational practices, and systems designed to support the organization’s long-term growth and resilience.
Focus Areas
- Content Operations & Digital Governance
- Communications Strategy
- Content Development
Spellerberg Associates
Led information architecture work for a website redesign that unified content across two existing sites, improving navigation and creating a more cohesive user experience.
Focus Areas
- Website Strategy & Content Architecture
Field Museum
Provided content operations support for a website redesign, coordinating photography, copy development, and publishing workflows. The project strengthened cross-team collaboration, improved content quality and consistency, and established systems to support ongoing website management beyond launch.
Focus Areas
- Content Operations
- Content Development
- Content Architecture
Nasher Sculpture Center
Conducted a comprehensive social media audit and strategic assessment across multiple platforms to evaluate how digital channels supported audience engagement, brand awareness, and institutional goals. The resulting framework provided a roadmap for more intentional storytelling, stronger brand consistency, improved audience engagement, and a sustainable approach to measuring and refining social media performance over time.
Focus Areas
- Communications Audit
- Communications Strategy
- Content Operations & Governance
Story and Structure 